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1
A Theory-Based Examination of Language Switching in Advertising to Bilingual Consumers
A Theory-Based Examination of Language Switching in Advertising to Bilingual Consumers
D.Luna, | Association for Consumer Research | 2004 ,
2
Language Processing, Affect, and Cognition: Word and Sentence Structure Effects Across Languages
Language Processing, Affect, and Cognition: Word and Sentence Structure Effects Across Languages
D. Luna, | Association for Consumer Research | 2004 ,
3
One Word, Two Schemas: Empirical Explorations of Bilinguals= Cognitive Duality
One Word, Two Schemas: Empirical Explorations of Bilinguals= Cognitive Duality
David Luna, | Association for Consumer Research | 2002 ,
4
How Personal Are Consumer Brand Evaluations? Disentangling the Role of Personal and Extrapersonal Associations in Consumer Judgments
How Personal Are Consumer Brand Evaluations? Disentangling the Role of Personal and Extrapersonal Associations in Consumer Judgments
Czellar, S., | Association for Consumer Research | 2008 ,
5
Language Domain Effects on Bilingual Advertising
Language Domain Effects on Bilingual Advertising
Carroll, R, | Association for Consumer Research | 2008 ,
6
Remembering Prices: Numeric Cognition, Language, and Price Recall
Remembering Prices: Numeric Cognition, Language, and Price Recall
Luna, D., | Association for Consumer Research | 2006 ,
7
Structural Constraints in Mixed Language Ads: A Psycholinguistic Analysis of the Persuasiveness of Codeswitching
Structural Constraints in Mixed Language Ads: A Psycholinguistic Analysis of the Persuasiveness of Codeswitching
Luna, D., | Association for Consumer Research | 2005 ,
8
ACR Latin America: Fostering Research Opportunities in the Region
ACR Latin America: Fostering Research Opportunities in the Region
Gonzalez, S., | Association for Consumer Research | 2005 ,
9
Is There Any Marketing Value in National Identity?
Is There Any Marketing Value in National Identity?
Carvalho, S., | Association for Consumer Research | 2005 ,
10
Testing Phonetic Symbolism Effects on Brand Name Preference for Bilinguals Across Multiple Languages
Testing Phonetic Symbolism Effects on Brand Name Preference for Bilinguals Across Multiple Languages
Shrum L.J, | Association for Consumer Research | 2011 ,
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