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1
How Personal Are Consumer Brand Evaluations? Disentangling the Role of Personal and Extrapersonal Associations in Consumer Judgments
How Personal Are Consumer Brand Evaluations? Disentangling the Role of Personal and Extrapersonal Associations in Consumer Judgments
Czellar, S., | Association for Consumer Research | 2008 ,
2
Who Has Mixed Feelings About Consumption? Self-Monitoring and the Antecedents of Attitude Ambivalence
Who Has Mixed Feelings About Consumption? Self-Monitoring and the Antecedents of Attitude Ambivalence
Czellar, S, | Association for Consumer Research | 2008 ,
3
Self-Monitoring and Status Motivation: An Implicit Cognition Perspective
Self-Monitoring and Status Motivation: An Implicit Cognition Perspective
Czellar, S., | Association for Consumer Research | 2007 ,
4
The Moderating Effect of Self-Monitoring on Consumer Response to Gender Role Portrayals
The Moderating Effect of Self-Monitoring on Consumer Response to Gender Role Portrayals
Czellar, S., | Association for Consumer Research | 2005 ,
5
The Effect of Perceived Brand Name-Logo Coherence on Brand Attitudes
The Effect of Perceived Brand Name-Logo Coherence on Brand Attitudes
Kocher, B., | Association for Consumer Research | 2006 ,
6
Do I Remember More When I Feel More Knowledgeable?
Do I Remember More When I Feel More Knowledgeable?
Lebar C, | Association for Consumer Research | 2011 ,
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