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1
The Illusory Truth Effect: Exploring Implicit and Explicit Memory Influences on Consumer Judgments
The Illusory Truth Effect: Exploring Implicit and Explicit Memory Influences on Consumer Judgments
Cronley, M. L., | Association for Consumer Research | 2006 ,
2
The Role of Selective Hypothesis Testing in the Overestimation of Price-Quality Correlation
The Role of Selective Hypothesis Testing in the Overestimation of Price-Quality Correlation
Cronley, M. L., | Association for Consumer Research | 2001 ,
3
When Research Participants Don't Tell it Like it Is : Pinpointing the Effects of Social Desirability Bias Using Self vs. Indirect Questioning
When Research Participants Don't Tell it Like it Is : Pinpointing the Effects of Social Desirability Bias Using Self vs. Indirect Questioning
S.M. Neeley, | Association for Consumer Research | 2004 ,
4
The Effects of Strengthening Category-Brand Associations on Consideration Set Composition and Purchase Intent in Memory-Based Choice
The Effects of Strengthening Category-Brand Associations on Consideration Set Composition and Purchase Intent in Memory-Based Choice
Posavac, S. S., | Association for Consumer Research | 2001 ,
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