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1
Beyond Adoption : Development and Application of a Use-Diffusion Model
Beyond Adoption : Development and Application of a Use-Diffusion Model
Chuan-Fong Shih, | American Marketing Association | 2004 ,
2
Brand name and consumer inference making in multigenerational product introduction context
Brand name and consumer inference making in multigenerational product introduction context
Seigyoung Auh, | Association for Consumer Research | 2004 ,
3
Brand name and consumer inference making in multigenerarional product introduction context
Brand name and consumer inference making in multigenerarional product introduction context
Seigyoung Auh, | Association for Consumer Research | 2004 ,
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