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1
Currency Numerosity EffEcts on the Perceived Value of Transactions
Currency Numerosity EffEcts on the Perceived Value of Transactions
D.Soman, | Association for Consumer Research | 2004 ,
2
Re-introducing Associative Mechanisms Into Persuasio Research
Re-introducing Associative Mechanisms Into Persuasio Research
M. Galli, | Association for Consumer Research | 2004 ,
3
Maintenance versus attainment goals : why people think it is harder to maintain their weight than to lose a couple of kilos
Maintenance versus attainment goals : why people think it is harder to maintain their weight than to lose a couple of kilos
Antonios stamatogiannakis, | Association for Consumer Research | 2010 ,
4
When Ads Make Drama Seem Silly and Comedy Seem Dull: Role-Fulfillment Effects of Mood on Evaluations of Emotional Television Commercials
When Ads Make Drama Seem Silly and Comedy Seem Dull: Role-Fulfillment Effects of Mood on Evaluations of Emotional Television Commercials
Lajos, J, | Association for Consumer Research | 2008 ,
5
Variety For Nothing
Variety For Nothing
Mittelman M, | Association for Consumer Research | 2011 ,
6
CAM: A Spreading Activation Network Model of Subcategory Construction
CAM: A Spreading Activation Network Model of Subcategory Construction
Katona, Z, | Association for Consumer Research | 2007 ,
7
Explaining the Elusive Matching Effect in Attitude Change: Experiential Contrast
Explaining the Elusive Matching Effect in Attitude Change: Experiential Contrast
Sellier, A.-L., | Association for Consumer Research | 2005 ,
8
Attainment Versus Maintenance Goals: Differences in Cognitive Processing and Goal Attractiveness
Attainment Versus Maintenance Goals: Differences in Cognitive Processing and Goal Attractiveness
Stamatogiannakis A, | Association for Consumer Research | 2011 ,
9
Optimizing Corporate Social Responsibility Strategy: New Insights on the Impact of Csr on Consumer Behavior
Optimizing Corporate Social Responsibility Strategy: New Insights on the Impact of Csr on Consumer Behavior
Yang H, | Association for Consumer Research | 2011 ,
10
Mood Matching: The Importance of Fit between Moods Elicited by TV Programs and Commercials
Mood Matching: The Importance of Fit between Moods Elicited by TV Programs and Commercials
Lajos J, | Association for Consumer Research | 2011 ,
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