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1
Self-Congruency as a Cue in Different Advertising-Processing Contexts
Self-Congruency as a Cue in Different Advertising-Processing Contexts
Chang, C., | SAGE PERIODICALS Inc | 2002 ,
2
Advertising healthcare products
Advertising healthcare products
Chang, C. T., | Pergamon | 2005 ,
3
Enhancing Self-consciousness: Implications for the Effectiveness of Ad Appeals
Enhancing Self-consciousness: Implications for the Effectiveness of Ad Appeals
Chang, C., | Association for Consumer Research | 2006 ,
4
The Roles of Product Characteristics and Framing Effects in the Effectiveness of Cause-Related Marketing
The Roles of Product Characteristics and Framing Effects in the Effectiveness of Cause-Related Marketing
Chang, C.-T, | Association for Consumer Research | 2008 ,
5
Is a Picture Worth a Thousand Words? Influences of Graphic Illustration on Framed Advertisements
Is a Picture Worth a Thousand Words? Influences of Graphic Illustration on Framed Advertisements
Chang, C.-T., | Association for Consumer Research | 2006 ,
6
All Charity Advertisements Are Not Created Equal: Influences of Message Framing, Vividness Valence, and Number Size Framing
All Charity Advertisements Are Not Created Equal: Influences of Message Framing, Vividness Valence, and Number Size Framing
Chang, C.-T, | Association for Consumer Research | 2008 ,
7
Guilt Appeals in Green Advertising: Influences of Issue Proximity and Environmental Involvement
Guilt Appeals in Green Advertising: Influences of Issue Proximity and Environmental Involvement
Chang C.-T, | Association for Consumer Research | 2011 ,
8
Ad and Brand Evaluations in a Competitive Processing Context-The Effects of Number of Attributes and Repetiton Strategies
Ad and Brand Evaluations in a Competitive Processing Context-The Effects of Number of Attributes and Repetiton Strategies
Chang, C., | Association for Consumer Research | 2005 ,
9
How Individuals Develop Brand Evaluations in Different Contexts-The Relative Impacts of Affect, Self-Relevant Thoughts, and Product-Attribute Thoughts
How Individuals Develop Brand Evaluations in Different Contexts-The Relative Impacts of Affect, Self-Relevant Thoughts, and Product-Attribute Thoughts
Chang, C., | Association for Consumer Research | 2005 ,
10
The Impacts of Personality Differences on Product Evaluations
The Impacts of Personality Differences on Product Evaluations
Chang, C., | Association for Consumer Research | 2001 ,
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