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1
When Ads Make Drama Seem Silly and Comedy Seem Dull: Role-Fulfillment Effects of Mood on Evaluations of Emotional Television Commercials
When Ads Make Drama Seem Silly and Comedy Seem Dull: Role-Fulfillment Effects of Mood on Evaluations of Emotional Television Commercials
Lajos, J, | Association for Consumer Research | 2008 ,
2
CAM: A Spreading Activation Network Model of Subcategory Construction
CAM: A Spreading Activation Network Model of Subcategory Construction
Katona, Z, | Association for Consumer Research | 2007 ,
3
Mood Matching: The Importance of Fit between Moods Elicited by TV Programs and Commercials
Mood Matching: The Importance of Fit between Moods Elicited by TV Programs and Commercials
Lajos J, | Association for Consumer Research | 2011 ,
4
When Electronic Recommendation Agents Backfire
When Electronic Recommendation Agents Backfire
Lajos J, | Association for Consumer Research | 2011 ,
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