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1
How Critical are Critical Reviews? The Box Office Effects of Film Critics, Star Power, and Budgets
How Critical are Critical Reviews? The Box Office Effects of Film Critics, Star Power, and Budgets
Suman Basuroy, | American Marketing Association | 2003 ,
2
Relationship Quality: The Undervalued Dimension of Software Quality
Relationship Quality: The Undervalued Dimension of Software Quality
Russell, B., | Association for Computing Machinery | 2003 ,
3
The dual nature of public goods and congestion: the role of fiscal policy revisited
The dual nature of public goods and congestion: the role of fiscal policy revisited
Chatterjee, S., | Blackwell Publishing | 2011 ,
4
신경미학
신경미학
Skov, Martin, 181.3-S628시신 | 북코리아 | 2019 181.3-S628시신,
5
How Consumers Respond to Competing Market Signals: The Effects of Conflicting Quality Information and Consumer Thoughtfulness
How Consumers Respond to Competing Market Signals: The Effects of Conflicting Quality Information and Consumer Thoughtfulness
Chatterjee S,, | Association for Consumer Research | 2004 ,
6
the Impact of Temporal Focus on the endowment Effect
the Impact of Temporal Focus on the endowment Effect
Promothesh Chatterjee, | Association for Consumer Research | 2010 ,
7
Joint Versus Separate Evaluations of Mental Accounts
Joint Versus Separate Evaluations of Mental Accounts
Chatterjee, S., | Association for Consumer Research | 2006 ,
8
The Effects of Line Extensions Up and Down in Quality on Initial Choice and Subsequent Switching Tendencies
The Effects of Line Extensions Up and Down in Quality on Initial Choice and Subsequent Switching Tendencies
Heath, T., | Association for Consumer Research | 2006 ,
9
Opportunity Costs Neglect in the Tradeoff between Time and Money
Opportunity Costs Neglect in the Tradeoff between Time and Money
Chatterjee S, | Association for Consumer Research | 2011 ,
10
Forced vs. Voluntary Exposure Web Ads: Immediate and Long-Term Impact of Ad Avoidance on Communication Outcomes
Forced vs. Voluntary Exposure Web Ads: Immediate and Long-Term Impact of Ad Avoidance on Communication Outcomes
Chatterjee, P., | Association for Consumer Research | 2007 ,
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