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1
The Debate over Doing Good : Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk
The Debate over Doing Good : Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk
Xueming Luo and C. B. Bhattacharya, | American Marketing Association | 2009 ,
2
Corporate Social Responsibility, Customer Satisfaction, and Market Value
Corporate Social Responsibility, Customer Satisfaction, and Market Value
Xueming Luo, | American Marketing Association | 2006 ,
3
Consumer–Company Identification : A Framework for Understanding Consumers’ Relationships with Companies
Consumer–Company Identification : A Framework for Understanding Consumers’ Relationships with Companies
C.B. Bhattacharya, | American Marketing Association | 2003 ,
4
Measuring The Effectiveness of Corporate Social Initiatives: A Consumer-CenTric Perspective
Measuring The Effectiveness of Corporate Social Initiatives: A Consumer-CenTric Perspective
CB Bhattacharya, | Association for Consumer Research | 2004 ,
5
The Gorbachev Anti-Alcohol Campaign and Russia's Mortality Crisis
The Gorbachev Anti-Alcohol Campaign and Russia's Mortality Crisis
Bhattacharya, J., | american economic association | 2013 ,
6
Consumers' Reactions to Acquisitions of Socially Responsible Companies
Consumers' Reactions to Acquisitions of Socially Responsible Companies
Papavasileiou, E.Z., | Association for Consumer Research | 2008 ,
7
Convergence of Interests-Cultivating Consumer Trust through Corporate Social Initiatives
Convergence of Interests-Cultivating Consumer Trust through Corporate Social Initiatives
Du, S, | Association for Consumer Research | 2007 ,
8
Who Trades on Pro Forma Earnings Information?
Who Trades on Pro Forma Earnings Information?
Bhattacharya, N., | American Accounting Assn | 2007 ,
9
Seismic Design Aids for Buildings Incorporating Soil-flexibility Effect
Seismic Design Aids for Buildings Incorporating Soil-flexibility Effect
Koushik Bhattacharya., | 대한건축학회 | 2006 ,
10
The isozyme-specific effects of cyclooxygenase-deficiency on bone in mice
The isozyme-specific effects of cyclooxygenase-deficiency on bone in mice
L. K. Myers., | Elsevier Inc | 2006 ,
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