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1
Does Knowledge of the Marketplace Really Help Consumers? The Case for (or against) Persuasion Knowledge
Does Knowledge of the Marketplace Really Help Consumers? The Case for (or against) Persuasion Knowledge
Brown, C. L., | Association for Consumer Research | 2006 ,
2
Why Tip the Waitress?: How Identity Moderates the Conflict Between Economic and Social Norms
Why Tip the Waitress?: How Identity Moderates the Conflict Between Economic and Social Norms
Brown, C. L., | Association for Consumer Research | 2005 ,
3
Money, Time, or Blood: How and Why the Salience of Conflicting Identities Affects Consumer Choice
Money, Time, or Blood: How and Why the Salience of Conflicting Identities Affects Consumer Choice
Brown, C. L., | Association for Consumer Research | 2005 ,
4
Distribution Network Redesign for Marketing Competitiveness
Distribution Network Redesign for Marketing Competitiveness
Jennifer Shang, | American Marketing Association | 2009 ,
5
Choosing among Alternative Service Delivery Modes: An Investigation of Customer Trial of Self-Service Technologies
Choosing among Alternative Service Delivery Modes: An Investigation of Customer Trial of Self-Service Technologies
Matthew L. Meuter, | American Marketing Association | 2005 ,
6
Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure
Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure
Stephen W. Brown, | American Marketing Association | 2005 ,
7
Internal Benefits of Service-Worker Customer Orientation : Job Satisfaction, Commitment, and Organizational Citizenship Behaviors
Internal Benefits of Service-Worker Customer Orientation : Job Satisfaction, Commitment, and Organizational Citizenship Behaviors
D. Todd Donavan, | American Marketing Association | 2004 ,
8
Teaching Old Brands New Tricks : Retro Branding and the Revival of Brand Meaning
Teaching Old Brands New Tricks : Retro Branding and the Revival of Brand Meaning
Stephen Brown, | American Marketing Association | 2003 ,
9
Theodore Levitt, Morris Holbrook, and the Anxiety of Immanence
Theodore Levitt, Morris Holbrook, and the Anxiety of Immanence
Stephen Brown, | American Marketing Association | 2000 ,
10
Managing Marketing Channel Opportunism : The Efficacy of Alternative Governance Mechanisms
Managing Marketing Channel Opportunism : The Efficacy of Alternative Governance Mechanisms
James R. Brown, | American Marketing Association | 2000 ,
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