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1
An Exploration of Consumer Forgiveness Following Marketer Transgressions
An Exploration of Consumer Forgiveness Following Marketer Transgressions
Chung, E., | Association for Consumer Research | 2006 ,
2
Brand-Personal Values Fit and Brand Meanings: Exploring the Role Individual Values Play in Ongoing Brand Loyalty in Extreme Sports Subcultures
Brand-Personal Values Fit and Brand Meanings: Exploring the Role Individual Values Play in Ongoing Brand Loyalty in Extreme Sports Subcultures
Quester, P., | Association for Consumer Research | 2006 ,
3
Exploring Consumer Fanaticism: Extraordinary Devotion in the Consumption Context
Exploring Consumer Fanaticism: Extraordinary Devotion in the Consumption Context
Chung, E, | Association for Consumer Research | 2008 ,
4
The Influence of In-Store Experiential Events on Shopping Value Perceptions and Shopping Behavior
The Influence of In-Store Experiential Events on Shopping Value Perceptions and Shopping Behavior
Sands, S, | Association for Consumer Research | 2008 ,
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