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1
Brand Literacy: Consumers' Sense-Making of Brand Management
Brand Literacy: Consumers' Sense-Making of Brand Management
Bengtsson, A., | Association for Consumer Research | 2006 ,
2
The Global Brand's Meaning Melange: Seeking Home Abroad through Global Brands
The Global Brand's Meaning Melange: Seeking Home Abroad through Global Brands
Bengtsson, A, | Association for Consumer Research | 2008 ,
3
Consuming the Fashion Tattoo
Consuming the Fashion Tattoo
Kjeldgaard, D., | Association for Consumer Research | 2005 ,
4
Unnoticed Relationships: Do Consumers Experience Co-Branded Products?
Unnoticed Relationships: Do Consumers Experience Co-Branded Products?
Anders Bengtsson, | Association for Consumer Research | 2002 ,
5
Towards a Critique of Brand Relationships
Towards a Critique of Brand Relationships
Bengtsson, A, | Association for Consumer Research | 2003 ,
6
Images of Integrated Symbols: Consumer Negotiation of Brand Meanings
Images of Integrated Symbols: Consumer Negotiation of Brand Meanings
Bengtsson, A., | Association for Consumer Research | 2001 ,
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