서브메뉴
검색
The Global Brand's Meaning Melange: Seeking Home Abroad through Global Brands
The Global Brand's Meaning Melange: Seeking Home Abroad through Global Brands
상세정보
- 자료유형
- 기사
- ISSN
- 00989258
- 저자명
- Bengtsson, A
- 서명/저자
- The Global Brands Meaning Melange: Seeking Home Abroad through Global Brands / Bengtsson, A , Venkatraman, M.
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2008.
- 형태사항
- pp. 822
- 주기사항
- included reference(참고문헌 수록)
- 기타저자
- Venkatraman, M.
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60240803
MARC
008191104s2008 ai aa eng■022 ▼a00989258
■1001 ▼aBengtsson, A
■24510▼aThe Global Brand's Meaning Melange: Seeking Home Abroad through Global Brands▼dBengtsson, A▼eVenkatraman, M.
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2008.
■300 ▼app. 822
■500 ▼aincluded reference(참고문헌 수록)
■7001 ▼aVenkatraman, M.
■773 ▼tAdvances in consumer research.▼gVol. 35 (2008.)▼d2008, 08
■856 ▼uhttp://www.acrwebsite.org/
■SIS ▼aS049752▼b60077576▼h8▼s2▼fP
