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1
Dose a Marketer's Responsibillity for a Surcharge Moderate Price Partitioning Effects?
Dose a Marketer's Responsibillity for a Surcharge Moderate Price Partitioning Effects?
Silke Bambauer-Saches, | Association for Consumer Research | 2010 ,
2
Should Marketers Use Price Partitioning or Total Prices?
Should Marketers Use Price Partitioning or Total Prices?
Bambauer, S, | Association for Consumer Research | 2008 ,
3
Does Advertising Based on Gender Equality Work and Which Consumer Groups Should be Addressed?
Does Advertising Based on Gender Equality Work and Which Consumer Groups Should be Addressed?
Bambauer-Sachse S, | Association for Consumer Research | 2011 ,
4
The Role of Perceived Review Credibility in the Context of Brand Equity Dilution Through Negative Product Reviews on the Internet
The Role of Perceived Review Credibility in the Context of Brand Equity Dilution Through Negative Product Reviews on the Internet
Bambauer-Sachse S, | Association for Consumer Research | 2011 ,
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