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The Role of Perceived Review Credibility in the Context of Brand Equity Dilution Through Negative Product Reviews on the Internet
The Role of Perceived Review Credibility in the Context of Brand Equity Dilution Through Negative Product Reviews on the Internet
상세정보
- 자료유형
- 기사
- ISSN
- 00989258
- 서명/저자
- The Role of Perceived Review Credibility in the Context of Brand Equity Dilution Through Negative Product Reviews on the Internet / Bambauer-Sachse S , 공저 Mangold S
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2011.
- 형태사항
- pp. 234p ~ 241p
- 주기사항
- 권말 색인 및 참고문헌 수록
- 기타저자
- Mangold S
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60238108
MARC
008191024s2011 ai aa eng■022 ▼a00989258
■1001 ▼aBambauer-Sachse S
■24510▼aThe Role of Perceived Review Credibility in the Context of Brand Equity Dilution Through Negative Product Reviews on the Internet▼dBambauer-Sachse S▼e공저 Mangold S
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2011.
■300 ▼app. 234p ~ 241p
■500 ▼a권말 색인 및 참고문헌 수록
■7001 ▼aMangold S
■773 ▼tAdvances in consumer research.▼gVol. 38 (2011.)▼d2011, 08
■SIS ▼aS059828▼b60077576▼h8▼s2▼fP
