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1
How Brand Community Practices Create Value
How Brand Community Practices Create Value
Hope Jensen Schau, | American Marketing Association | 2009 ,
2
Implementing a Customer Orientation : Extension of Theory and Application
Implementing a Customer Orientation : Extension of Theory and Application
Karen Norman Kennedy, | American Marketing Association | 2003 ,
3
Dispersed practices and cultural models : implications for more sustainable electricity consumption
Dispersed practices and cultural models : implications for more sustainable electricity consumption
Eric J. Arnould, | Association for Consumer Research | 2010 ,
4
Special Session Summary Understanding Consumer Culture: Contributions of Practicing Anthropologists
Special Session Summary Understanding Consumer Culture: Contributions of Practicing Anthropologists
Eric J. Arnould, | Association for Consumer Research | 2002 ,
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