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1
Consumers
Consumers
Arnould, Eric J, 326.162-A765c | McGraw-Hill | 2002 326.162-A765c,
2
How Brand Community Practices Create Value
How Brand Community Practices Create Value
Hope Jensen Schau, | American Marketing Association | 2009 ,
3
Implementing a Customer Orientation : Extension of Theory and Application
Implementing a Customer Orientation : Extension of Theory and Application
Karen Norman Kennedy, | American Marketing Association | 2003 ,
4
Dispersed practices and cultural models : implications for more sustainable electricity consumption
Dispersed practices and cultural models : implications for more sustainable electricity consumption
Eric J. Arnould, | Association for Consumer Research | 2010 ,
5
Special Session Summary Understanding Consumer Culture: Contributions of Practicing Anthropologists
Special Session Summary Understanding Consumer Culture: Contributions of Practicing Anthropologists
Eric J. Arnould, | Association for Consumer Research | 2002 ,
6
Households : Comparative and Historical Studies of the Domestic Group
Households : Comparative and Historical Studies of the Domestic Group
Netting, Robert McC, 332.27-N474h | University of California Press | 1984 332.27-N474h,
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