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1
Tourism and the Economic Development of Cornwall
Tourism and the Economic Development of Cornwall
Andrew, B. P., | Pergamon | 1997 ,
2
Are Product Returns a Necessary Evil? Antecedents and Consequences
Are Product Returns a Necessary Evil? Antecedents and Consequences
J. Andrew Petersen and V. Kumar, | American Marketing Association | 2009 ,
3
Auctioning Keywords in Online Search
Auctioning Keywords in Online Search
Jianqing Chen, | American Marketing Association | 2009 ,
4
Return on Interactivity: The Impact of Online Agents on Newcomer Adjustment
Return on Interactivity: The Impact of Online Agents on Newcomer Adjustment
Clemens F. Köhler, | American Marketing Association | 2011 ,
5
Driving Profitability by Encouraging Customer Referrals: Who, When, and How (pp. 1-17)
Driving Profitability by Encouraging Customer Referrals: Who, When, and How (pp. 1-17)
V. Kumar, | American Marketing Association | 2010 ,
6
Understanding Adolescent Intentions to Smoke: An Examination of Relationships among Social Influence, Prior Trial Behavior, and Antitobacco Campaign Advertising
Understanding Adolescent Intentions to Smoke: An Examination of Relationships among Social Influence, Prior Trial Behavior, and Antitobacco Campaign Advertising
J. Craig Andrews, | American Marketing Association | 2004 ,
7
Why We Boycott: Consumer Motivations for Boycott Participation
Why We Boycott: Consumer Motivations for Boycott Participation
Jill Gabrielle Klein, | American Marketing Association | 2004 ,
8
Optimal Design of Consumer Contests
Optimal Design of Consumer Contests
De Liu, Xianjun Geng, | American Marketing Association | 2007 ,
9
Profiting from Partial Allowance of Ticket Resale
Profiting from Partial Allowance of Ticket Resale
Xianjun Geng, | American Marketing Association | 2007 ,
10
Marketing Performance Measurement Ability and Firm Performance
Marketing Performance Measurement Ability and Firm Performance
Don O'Sullivan, | American Marketing Association | 2007 ,
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