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1
Consumer Value Construction and Bidding Behavior in Auctions: Contrasting The Effect of Motivational and Cognitive Influences across Ascending and Descending Auctions
Consumer Value Construction and Bidding Behavior in Auctions: Contrasting The Effect of Motivational and Cognitive Influences across Ascending and Descending Auctions
A. Cheema, | Association for Consumer Research | 2004 ,
2
Drivers and Contextual Moderators of Consumer Value Formation in Participative Pricing Mechanisms
Drivers and Contextual Moderators of Consumer Value Formation in Participative Pricing Mechanisms
A. Cheema, | Association for Consumer Research | 2004 ,
3
The Effect of Goal Visualization on Goal Pursuit: Implications for Consumers and Managers
The Effect of Goal Visualization on Goal Pursuit: Implications for Consumers and Managers
Amar Cheema, | American Marketing Association | 2011 ,
4
The Impact of Postive Affect on Cognitive Decision Making Strategies: The case of Mental Accounting
The Impact of Postive Affect on Cognitive Decision Making Strategies: The case of Mental Accounting
Yuliya A. Komarova, | Association for Consumer Research | 2010 ,
5
The Ironic effect of efficacy on consumer consumption
The Ironic effect of efficacy on consumer consumption
Rajesh bagchi, | Association for Consumer Research | 2010 ,
6
Framing goals to increase or decrease personal savings : the effect of specific goals and construal level
Framing goals to increase or decrease personal savings : the effect of specific goals and construal level
Amar Cheema, | Association for Consumer Research | 2010 ,
7
The Effect of Uniqueness on Word-Of-Mouth Agency: The Moderating Roles of Product Category and Availability
The Effect of Uniqueness on Word-Of-Mouth Agency: The Moderating Roles of Product Category and Availability
Cheema, A, | Association for Consumer Research | 2007 ,
8
Antecedents and Consequences of Outcome Contingent Regret in Descending and Ascending Auctions
Antecedents and Consequences of Outcome Contingent Regret in Descending and Ascending Auctions
Cheema, A., | Association for Consumer Research | 2005 ,
9
Special Session Summary Consumer Responses to Unexpected Price Changes: Affective Reactions and Mental Accounting Effects
Special Session Summary Consumer Responses to Unexpected Price Changes: Affective Reactions and Mental Accounting Effects
Amar Cheema, | Association for Consumer Research | 2002 ,
10
Coloring Decisions: The Effect of Red and Blue Colors on Consumer Behavior
Coloring Decisions: The Effect of Red and Blue Colors on Consumer Behavior
Bagchi R, | Association for Consumer Research | 2011 ,
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