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The Effect of Uniqueness on Word-Of-Mouth Agency: The Moderating Roles of Product Category and Availability
The Effect of Uniqueness on Word-Of-Mouth Agency: The Moderating Roles of Product Category and Availability
상세정보
- 자료유형
- 기사
- ISSN
- 00989258
- 저자명
- Cheema, A
- 서명/저자
- The Effect of Uniqueness on Word-Of-Mouth Agency: The Moderating Roles of Product Category and Availability / Cheema, A , Kaikati, A.
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2007.
- 형태사항
- pp. 519-521
- 주기사항
- included reference(참고문헌 수록)
- 기타저자
- Kaikati, A.
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60239931
MARC
008191031s2007 ai aa eng■022 ▼a00989258
■1001 ▼aCheema, A
■24510▼aThe Effect of Uniqueness on Word-Of-Mouth Agency: The Moderating Roles of Product Category and Availability▼dCheema, A▼eKaikati, A.
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2007.
■300 ▼app. 519-521
■500 ▼aincluded reference(참고문헌 수록)
■7001 ▼aKaikati, A.
■773 ▼tAdvances in consumer research.▼gVol. 34 (2007.)▼d2007, 08
■856 ▼uhttp://www.acrwebsite.org/
■SIS ▼aS040421▼b60077576▼h8▼s2▼fP
