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Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?
V. Kumar,
| American Marketing Association |
2011
,
2
Lukas, R.,
| Elsevier Inc |
2011
,
3
Coleman C,
| Association for Consumer Research |
2011
,
4
Abdellaoui, M,
| American Economic Assn |
2011
,
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American Agricultural Economics Association
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