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1
Variety For Nothing
Variety For Nothing
Mittelman M, | Association for Consumer Research | 2011 ,
2
Attainment Versus Maintenance Goals: Differences in Cognitive Processing and Goal Attractiveness
Attainment Versus Maintenance Goals: Differences in Cognitive Processing and Goal Attractiveness
Stamatogiannakis A, | Association for Consumer Research | 2011 ,
3
Optimizing Corporate Social Responsibility Strategy: New Insights on the Impact of Csr on Consumer Behavior
Optimizing Corporate Social Responsibility Strategy: New Insights on the Impact of Csr on Consumer Behavior
Yang H, | Association for Consumer Research | 2011 ,
4
Mood Matching: The Importance of Fit between Moods Elicited by TV Programs and Commercials
Mood Matching: The Importance of Fit between Moods Elicited by TV Programs and Commercials
Lajos J, | Association for Consumer Research | 2011 ,
5
Embodied Consumption: Understanding Avatared Consumers
Embodied Consumption: Understanding Avatared Consumers
Yang H, | Association for Consumer Research | 2011 ,
6
When Electronic Recommendation Agents Backfire
When Electronic Recommendation Agents Backfire
Lajos J, | Association for Consumer Research | 2011 ,
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