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1
Is That Deal Worth My Time? The Interactive Effect of Relative and Referent Thinking on Willingness to Seek a Bargain
Is That Deal Worth My Time? The Interactive Effect of Relative and Referent Thinking on Willingness to Seek a Bargain
Ritesh Saini, | American Marketing Association | 2010 ,
2
The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference
The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference
Michael G. Luchs, | American Marketing Association | 2010 ,
3
Evil Intutitions: Why Belief in the "Unhealthy=Tasty" Intutition Leads to Unhealthy Food Choices
Evil Intutitions: Why Belief in the "Unhealthy=Tasty" Intutition Leads to Unhealthy Food Choices
Rajagopal Raghunathan, | Association for Consumer Research | 2010 ,
4
The Influence of Lay Beliefs on Consumer's Food Consumption Decisions
The Influence of Lay Beliefs on Consumer's Food Consumption Decisions
Rajagopal Raghunathan, | Association for Consumer Research | 2010 ,
5
The psychophysics of Estimated Risk
The psychophysics of Estimated Risk
Priya Raghubir, | Association for Consumer Research | 2010 ,
6
personalities of financial products
personalities of financial products
Priya Raghubir, | Association for Consumer Research | 2010 ,
7
Risk-Seeking in utilitarian vs. Hedonic Domain : Implications for the prospect theory Value function
Risk-Seeking in utilitarian vs. Hedonic Domain : Implications for the prospect theory Value function
Jae-Eun Namkoong, | Association for Consumer Research | 2010 ,
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