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1
Once More, With Feeling: The Effect of Touch on Risk-Taking
Once More, With Feeling: The Effect of Touch on Risk-Taking
Jennifer Argo, | Association for Consumer Research | 2010 ,
2
The Sound of Brands
The Sound of Brands
Jennifer J. Argo, | American Marketing Association | 2010 ,
3
How Friends Promote Consumer Spending
How Friends Promote Consumer Spending
Didem Kurt, | Association for Consumer Research | 2010 ,
4
The Morphing Self: Changing Self-Concept as a Response to Threats
The Morphing Self: Changing Self-Concept as a Response to Threats
Christian Schmid, | Association for Consumer Research | 2010 ,
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