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1
How Media and Advertising Jointly Affect Ad Effectiveness
How Media and Advertising Jointly Affect Ad Effectiveness
Wang, J, | Association for Consumer Research | 2008 ,
2
Assessing Consumer Reaction to New Product Ideas: Does it Matter Where You Live and How Old You Are?
Assessing Consumer Reaction to New Product Ideas: Does it Matter Where You Live and How Old You Are?
Wang, J, | Association for Consumer Research | 2008 ,
3
Avatar and Extended Self in Online Gaming
Avatar and Extended Self in Online Gaming
Wang, J, | Association for Consumer Research | 2008 ,
4
Conspicuous Consumption: A Preliminary Report of Scale Development and Validation
Conspicuous Consumption: A Preliminary Report of Scale Development and Validation
Chen, E.Y.I, | Association for Consumer Research | 2008 ,
5
Decomposition Model of the Total Store Purchase and Its Application
Decomposition Model of the Total Store Purchase and Its Application
Dong, S, | Association for Consumer Research | 2008 ,
6
How Third-party Organization (TPO) Endorsement Advertising Works: Do Consumers Perceive TPO Endorsement As Signals of Quality?
How Third-party Organization (TPO) Endorsement Advertising Works: Do Consumers Perceive TPO Endorsement As Signals of Quality?
Feng, J, | Association for Consumer Research | 2008 ,
7
Factors Influencing Consumers' Evaluation and Adoption Intention of Really-New Products or Services: Prior Knowledge, Innovativeness and Timing of Product Evaluation
Factors Influencing Consumers' Evaluation and Adoption Intention of Really-New Products or Services: Prior Knowledge, Innovativeness and Timing of Product Evaluation
Wang, Q, | Association for Consumer Research | 2008 ,
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