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1
Brand Communities and New Product Adoption : The Influence and Limits of Oppositional Loyalty
Brand Communities and New Product Adoption : The Influence and Limits of Oppositional Loyalty
Scott A. Thompson and Rajiv K. Sinha, | American Marketing Association | 2008 ,
2
Preventing Digital Music Piracy : The Carrot or the Stick?
Preventing Digital Music Piracy : The Carrot or the Stick?
Rajiv K. Sinha and Naomi Mandel, | American Marketing Association | 2008 ,
3
Environmental Beliefs and Endorsement of Sustainable Development Principles in Water Conservation: Toward a New Human Interdependence Paradigm Scale
Environmental Beliefs and Endorsement of Sustainable Development Principles in Water Conservation: Toward a New Human Interdependence Paradigm Scale
Corral-Verdugo, V., | Sage Publications | 2008 ,
4
Fairness in Consumer Markets: Price Expectation, Cost Saliency, and Competition
Fairness in Consumer Markets: Price Expectation, Cost Saliency, and Competition
Ratchford, M, | Association for Consumer Research | 2008 ,
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