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How Personal Are Consumer Brand Evaluations? Disentangling the Role of Personal and Extrapersonal Associations in Consumer Judgments
How Personal Are Consumer Brand Evaluations? Disentangling the Role of Personal and Extrapersonal Associations in Consumer Judgments
Czellar, S., | Association for Consumer Research | 2008 ,
2
Language Domain Effects on Bilingual Advertising
Language Domain Effects on Bilingual Advertising
Carroll, R, | Association for Consumer Research | 2008 ,
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