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The Benefits Leader Reversion Effect: How a Once Preferred Product Can Recapture Its Standing
The Benefits Leader Reversion Effect: How a Once Preferred Product Can Recapture Its Standing
Carlson, K. A, | Association for Consumer Research | 2007 ,
2
Information Search due to Extended Separation
Information Search due to Extended Separation
Carlson, K. A, | Association for Consumer Research | 2007 ,
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