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1
Modeling the Audience's Banner Ad Exposure for Internet Advertising Planning
Modeling the Audience's Banner Ad Exposure for Internet Advertising Planning
Chun-Yao Hwang., | Myron E. Sharpe | 2006 ,
2
Effectiveness of Advertising in Different Media The Case of U.S. Army Recruiting
Effectiveness of Advertising in Different Media The Case of U.S. Army Recruiting
James N. Dertouzos., | Myron E. Sharpe | 2006 ,
3
Generational and Regional Differences in Media Consumption Patterns of Chinese Generation X Consumers
Generational and Regional Differences in Media Consumption Patterns of Chinese Generation X Consumers
Wenyu Dou., | Myron E. Sharpe | 2006 ,
4
SPECIAL SECTION ON THE ECONOMIC DIMENSIONS OF ADVERTISING MEDIA AUDIENCES Introduction to the Special Section
SPECIAL SECTION ON THE ECONOMIC DIMENSIONS OF ADVERTISING MEDIA AUDIENCES Introduction to the Special Section
Steven S. Wildman., | Myron E. Sharpe | 2006 ,
5
Progressive Yet Traditional The Portrayal of Women Compared to That of Men in E-Commerce Magazine Advertisements
Progressive Yet Traditional The Portrayal of Women Compared to That of Men in E-Commerce Magazine Advertisements
Stephen K. Koernig., | Myron E. Sharpe | 2006 ,
6
The Influence of Home Page Complexity on Consumer Attention, Attitudes, and Purchase Intent
The Influence of Home Page Complexity on Consumer Attention, Attitudes, and Purchase Intent
Gary L. Geissler., | Myron E. Sharpe | 2006 ,
7
Effects of Comparative Advertising in High-an Low-Cognitive Elaboration Conditions
Effects of Comparative Advertising in High-an Low-Cognitive Elaboration Conditions
Cheris W. C. Chow., | Myron E. Sharpe | 2006 ,
8
The Influence of Metaphors and Product Type on Brand Personality Perceptions and Attitudes
The Influence of Metaphors and Product Type on Brand Personality Perceptions and Attitudes
Swee Hoon Ang., | Myron E. Sharpe | 2006 ,
9
Estimating Confidence Bounds for Advertising Effect Duration Intervals
Estimating Confidence Bounds for Advertising Effect Duration Intervals
Philip Hans Franses., | Myron E. Sharpe | 2006 ,
10
The Differential Effects of Celebrity and Expert Endorsements on Consumer Risk Perceptions The Role of Consumer Knowledge, Perceived Congruency, and Product Technology Orientation
The Differential Effects of Celebrity and Expert Endorsements on Consumer Risk Perceptions The Role of Consumer Knowledge, Perceived Congruency, and Product Technology Orientation
Dipayan Biswas., | Myron E. Sharpe | 2006 ,
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1
Administrative Theory & Praxis (M.E. Sharpe)
M.E. Sharpe Inc. [, ]
2
Anthropology & Archeology of Eurasia
M.E. Sharpe Inc. [, ]
3
Chinese Education & Society
M.E. Sharpe Inc. [, ]
4
Chinese Law & Government
M.E. Sharpe Inc. [, ]
5
Chinese Sociological Review
M.E. Sharpe Inc. [, ]
6
Chinese Sociology & Anthropology
M.E. Sharpe Inc. [, ]
7
Chinese Studies in History
M.E. Sharpe Inc. [, ]
8
European Education
M.E. Sharpe Inc. [, ]
9
International Journal of Mental Health
M.E. Sharpe Inc. [, ]
10
Journal of Russian & East European Psychology
M.E. Sharpe Inc. [, ]
11
Problems of Post-Communism
M.E. Sharpe Inc. [, ]
12
Public Integrity
M.E. Sharpe Inc. [, ]
13
Russian Education & Society
M.E. Sharpe Inc. [, ]
14
Russian Politics & Law
M.E. Sharpe Inc. [, ]
15
Russian Social Science Review
M.E. Sharpe Inc. [, ]
16
Russian Studies in History
M.E. Sharpe Inc. [, ]
17
Russian Studies in Literature
M.E. Sharpe Inc. [, ]
18
Russian Studies in Philosophy
M.E. Sharpe Inc. [, ]
19
Sociological Research
M.E. Sharpe Inc. [, ]
20
Statutes & Decisions: The Laws of the USSR & Its Successor States
M.E. Sharpe Inc. [, ]