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1
Consumer Activism on the Internet: The Role of Anti-brand Communities
Consumer Activism on the Internet: The Role of Anti-brand Communities
Hollenbeck, C. R., | Association for Consumer Research | 2006 ,
2
A Holiday Loved and Loathed: A Consumer Perspective of Valentine's Day
A Holiday Loved and Loathed: A Consumer Perspective of Valentine's Day
Close, A., | Association for Consumer Research | 2006 ,
3
The Influence of Home Page Complexity on Consumer Attention, Attitudes, and Purchase Intent
The Influence of Home Page Complexity on Consumer Attention, Attitudes, and Purchase Intent
Gary L. Geissler., | Myron E. Sharpe | 2006 ,
4
Dimensional Relationships of Recall and Recognition Measures with Selected Cognitive and Affective Aspects of Print Ads
Dimensional Relationships of Recall and Recognition Measures with Selected Cognitive and Affective Aspects of Print Ads
James H. Leigh., | Myron E. Sharpe | 2006 ,
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