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1
Product Attribute Evaluations: Role of Consumer Experience and Halo Effects
Product Attribute Evaluations: Role of Consumer Experience and Halo Effects
Long-Tolbert, S., | Association for Consumer Research | 2006 ,
2
When Brands Join Hands: Examining the Reciprocal Effects of Brand Alliance Strategies on Partner Brand Equity
When Brands Join Hands: Examining the Reciprocal Effects of Brand Alliance Strategies on Partner Brand Equity
Swaminathan, V., | Association for Consumer Research | 2006 ,
3
Dimensional Relationships of Recall and Recognition Measures with Selected Cognitive and Affective Aspects of Print Ads
Dimensional Relationships of Recall and Recognition Measures with Selected Cognitive and Affective Aspects of Print Ads
James H. Leigh., | Myron E. Sharpe | 2006 ,
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