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How Processing Modes Influence Consumers' Cognitive Representations of Product Perceptions Formed from Similarity Judgments
How Processing Modes Influence Consumers' Cognitive Representations of Product Perceptions Formed from Similarity Judgments
Hoffman, D., | Association for Consumer Research | 2003 ,
2
Product Form Bundling and Its Implications
Product Form Bundling and Its Implications
Koukova, N. T., | Association for Consumer Research | 2003 ,
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