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How Processing Modes Influence Consumers' Cognitive Representations of Product Perceptions Formed from Similarity Judgments
How Processing Modes Influence Consumers' Cognitive Representations of Product Perceptions Formed from Similarity Judgments
상세정보
- 자료유형
- 기사
- ISSN
- 00989258
- 저자명
- Hoffman, D.
- 서명/저자
- How Processing Modes Influence Consumers Cognitive Representations of Product Perceptions Formed from Similarity Judgments / Hoffman, D. , Kumar, P. , Novak, T.
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2003.
- 형태사항
- pp. 177-178
- 주기사항
- Includes Bibliography(참고문헌수록)
- 기타저자
- Kumar, P.
- 기타저자
- Novak, T.
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60237895
MARC
008191024s2003 ai aa eng■022 ▼a00989258
■1001 ▼aHoffman, D.
■24510▼aHow Processing Modes Influence Consumers' Cognitive Representations of Product Perceptions Formed from Similarity Judgments▼dHoffman, D.▼eKumar, P.▼eNovak, T.
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2003.
■300 ▼app. 177-178
■500 ▼aIncludes Bibliography(참고문헌수록)
■7001 ▼aKumar, P.
■7001 ▼aNovak, T.
■773 ▼tAdvances in consumer research.▼gVol. 30 (2003.)▼d2003, 08
■856 ▼uhttps://www.acrwebsite.org/
■SIS ▼aS028857▼b60077576▼h8▼s2▼fP
