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1
Misrepresentation in the Consumer Context
Misrepresentation in the Consumer Context
Jaideep Sengupta, | Association for Consumer Research | 2002 ,
2
Shocking Ads! Do They Work?
Shocking Ads! Do They Work?
Rajesh V. Manchanda, | Association for Consumer Research | 2002 ,
3
Hearing Voices: the Impact of Announcer Speech Characteristics on Consumer Response to Broadcast Advertising
Hearing Voices: the Impact of Announcer Speech Characteristics on Consumer Response to Broadcast Advertising
Amitava Chattopadhyay, | Association for Consumer Research | 2002 ,
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