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1
Marketing Literature Review
Marketing Literature Review
Myron Leonard, | American Marketing Association | 2000 ,
2
Theodore Levitt, Morris Holbrook, and the Anxiety of Immanence
Theodore Levitt, Morris Holbrook, and the Anxiety of Immanence
Stephen Brown, | American Marketing Association | 2000 ,
3
Anxiety Not
Anxiety Not
Theodore Levitt, | American Marketing Association | 2000 ,
4
The Influence of Anxiety: Ephebes, Épées, Posterity, and Preposterity in the World of Stephen Brown
The Influence of Anxiety: Ephebes, Épées, Posterity, and Preposterity in the World of Stephen Brown
Morris B. Holbrook, | American Marketing Association | 2000 ,
5
Strategic Orientation and Firm Performance in an Artistic Environment
Strategic Orientation and Firm Performance in an Artistic Environment
Glenn B. Voss, | American Marketing Association | 2000 ,
6
Marketing Literature Review
Marketing Literature Review
Myron Leonard, | American Marketing Association | 2000 ,
7
Slotting Allowances and Fees : Schools of Thought and the Views of Practicing Managers
Slotting Allowances and Fees : Schools of Thought and the Views of Practicing Managers
Paul N. Bloom, | American Marketing Association | 2000 ,
8
Antecedents and Consequences of Marketing Managers' Conflict-Handling Behaviors
Antecedents and Consequences of Marketing Managers' Conflict-Handling Behaviors
X. Michael Song, | American Marketing Association | 2000 ,
9
The Impact of Ad Repetition and Ad Content on Consumer Perceptions of Incongruent Extensions
The Impact of Ad Repetition and Ad Content on Consumer Perceptions of Incongruent Extensions
Vicki R. Lane, | American Marketing Association | 2000 ,
10
No Pain, No Gain : A Critical Review of the Literature on Signaling Unobservable Product Quality
No Pain, No Gain : A Critical Review of the Literature on Signaling Unobservable Product Quality
Amna Kirmani and Akshay R. Rao, | American Marketing Association | 2000 ,
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