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971
When Ads Make Drama Seem Silly and Comedy Seem Dull: Role-Fulfillment Effects of Mood on Evaluations of Emotional Television Commercials
When Ads Make Drama Seem Silly and Comedy Seem Dull: Role-Fulfillment Effects of Mood on Evaluations of Emotional Television Commercials
Lajos, J, | Association for Consumer Research | 2008 ,
972
Discounting Pleasure? Lay Intuitions about the Value of Deferred Hedonic Experience
Discounting Pleasure? Lay Intuitions about the Value of Deferred Hedonic Experience
Chan, E, | Association for Consumer Research | 2008 ,
973
Effects of Spatial Location of Price Information on Consumers' Perception of Prices and Products
Effects of Spatial Location of Price Information on Consumers' Perception of Prices and Products
Suri, R, | Association for Consumer Research | 2008 ,
974
The Roles of Product Characteristics and Framing Effects in the Effectiveness of Cause-Related Marketing
The Roles of Product Characteristics and Framing Effects in the Effectiveness of Cause-Related Marketing
Chang, C.-T, | Association for Consumer Research | 2008 ,
975
Flattery and Persuasion: A Dual Attitudes Perspective
Flattery and Persuasion: A Dual Attitudes Perspective
Chan, E, | Association for Consumer Research | 2008 ,
976
The Price of `Free'-dom: Consumer Sensitivity to Promotions with Negative Contextual Influences
The Price of `Free'-dom: Consumer Sensitivity to Promotions with Negative Contextual Influences
Chandran, S., | Association for Consumer Research | 2006 ,
977
Is a Picture Worth a Thousand Words? Influences of Graphic Illustration on Framed Advertisements
Is a Picture Worth a Thousand Words? Influences of Graphic Illustration on Framed Advertisements
Chang, C.-T., | Association for Consumer Research | 2006 ,
978
The Effects of Line Extensions Up and Down in Quality on Initial Choice and Subsequent Switching Tendencies
The Effects of Line Extensions Up and Down in Quality on Initial Choice and Subsequent Switching Tendencies
Heath, T., | Association for Consumer Research | 2006 ,
979
Emancipation Through Modernist Pursuits: The Discipline of Running
Emancipation Through Modernist Pursuits: The Discipline of Running
Chalmers, T. D., | Association for Consumer Research | 2006 ,
980
Las Cubanas: An Exploration of Life in Cuba
Las Cubanas: An Exploration of Life in Cuba
Chapa, S., | Association for Consumer Research | 2006 ,
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1
Journal of Micromechatronics
VSP International Science Publishers [, ]