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931
Enhancing Self-consciousness: Implications for the Effectiveness of Ad Appeals
Enhancing Self-consciousness: Implications for the Effectiveness of Ad Appeals
Chang, C., | Association for Consumer Research | 2006 ,
932
Leapfrogging over the Joneses: Can Wealth Redistribution Reduce Conspicuous Consumption by Relatively Worse-Off Consumers?
Leapfrogging over the Joneses: Can Wealth Redistribution Reduce Conspicuous Consumption by Relatively Worse-Off Consumers?
Ordabayeva, N, | Association for Consumer Research | 2008 ,
933
When Ads Make Drama Seem Silly and Comedy Seem Dull: Role-Fulfillment Effects of Mood on Evaluations of Emotional Television Commercials
When Ads Make Drama Seem Silly and Comedy Seem Dull: Role-Fulfillment Effects of Mood on Evaluations of Emotional Television Commercials
Lajos, J, | Association for Consumer Research | 2008 ,
934
Discounting Pleasure? Lay Intuitions about the Value of Deferred Hedonic Experience
Discounting Pleasure? Lay Intuitions about the Value of Deferred Hedonic Experience
Chan, E, | Association for Consumer Research | 2008 ,
935
Effects of Spatial Location of Price Information on Consumers' Perception of Prices and Products
Effects of Spatial Location of Price Information on Consumers' Perception of Prices and Products
Suri, R, | Association for Consumer Research | 2008 ,
936
The Roles of Product Characteristics and Framing Effects in the Effectiveness of Cause-Related Marketing
The Roles of Product Characteristics and Framing Effects in the Effectiveness of Cause-Related Marketing
Chang, C.-T, | Association for Consumer Research | 2008 ,
937
Flattery and Persuasion: A Dual Attitudes Perspective
Flattery and Persuasion: A Dual Attitudes Perspective
Chan, E, | Association for Consumer Research | 2008 ,
938
The Price of `Free'-dom: Consumer Sensitivity to Promotions with Negative Contextual Influences
The Price of `Free'-dom: Consumer Sensitivity to Promotions with Negative Contextual Influences
Chandran, S., | Association for Consumer Research | 2006 ,
939
Is a Picture Worth a Thousand Words? Influences of Graphic Illustration on Framed Advertisements
Is a Picture Worth a Thousand Words? Influences of Graphic Illustration on Framed Advertisements
Chang, C.-T., | Association for Consumer Research | 2006 ,
940
The Effects of Line Extensions Up and Down in Quality on Initial Choice and Subsequent Switching Tendencies
The Effects of Line Extensions Up and Down in Quality on Initial Choice and Subsequent Switching Tendencies
Heath, T., | Association for Consumer Research | 2006 ,
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