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871
The Film Preference Scale: The Effect of Preference and Cultural Capital on Film Going Behavior
The Film Preference Scale: The Effect of Preference and Cultural Capital on Film Going Behavior
Watson, J. C., | Association for Consumer Research | 2006 ,
872
The Impact of Information Characteristics on Negative Spillover Effects in Brand Portfolios
The Impact of Information Characteristics on Negative Spillover Effects in Brand Portfolios
Lei, J., | Association for Consumer Research | 2006 ,
873
If I Want You to Like Me, Should I Be Like You or Unlike You? The Effect of Prior Positive Interaction with a Group on Conformity and Distinctiveness in Consumer Decision-Making
If I Want You to Like Me, Should I Be Like You or Unlike You? The Effect of Prior Positive Interaction with a Group on Conformity and Distinctiveness in Consumer Decision-Making
Papyrina, V., | Association for Consumer Research | 2008 ,
874
"Is this Product Really New?" A Study on the Effect of Category Information and Certainty on Newness Evaluations of New-to-Market Products
"Is this Product Really New?" A Study on the Effect of Category Information and Certainty on Newness Evaluations of New-to-Market Products
Selinger, M., | Association for Consumer Research | 2006 ,
875
Big Raccoons and Small Giraffes: Anchoring in Sequential Judgments
Big Raccoons and Small Giraffes: Anchoring in Sequential Judgments
Mochon, D, | Association for Consumer Research | 2008 ,
876
Mortality Salience and Regional Consumer Behavior Effects of Mortality Salience on Ethnocentric Consumer Behavior at a Regional Level : Marchlewski, T.;
Mortality Salience and Regional Consumer Behavior Effects of Mortality Salience on Ethnocentric Consumer Behavior at a Regional Level : Marchlewski, T.;
Fetchenhauer, D., | Association for Consumer Research | 2006 ,
877
Would Perceived Unfairness Lead to Regret?
Would Perceived Unfairness Lead to Regret?
Tang, F, | Association for Consumer Research | 2008 ,
878
Achieving the Compromise Effect with Missing Attribute Information: Introducing Shadow Options
Achieving the Compromise Effect with Missing Attribute Information: Introducing Shadow Options
Gunasti, K, | Association for Consumer Research | 2008 ,
879
Does Ingredient Branding Improve Choice of Host and Ingredient Brands? A Test of Brand Equity-Choice Behavior Consistency
Does Ingredient Branding Improve Choice of Host and Ingredient Brands? A Test of Brand Equity-Choice Behavior Consistency
Desai, K., | Association for Consumer Research | 2006 ,
880
Time versus Money: Differential Use of Heuristics
Time versus Money: Differential Use of Heuristics
Monga, A, | Association for Consumer Research | 2008 ,
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