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801
The Branding of Next-Generation Products
The Branding of Next-Generation Products
Bertini, M, | Association for Consumer Research | 2008 ,
802
Pick me, Pick me! An Extension of Theory Regarding Human Branding through Investigation of Editorial Fashion Models
Pick me, Pick me! An Extension of Theory Regarding Human Branding through Investigation of Editorial Fashion Models
Parmentier, M.-A, | Association for Consumer Research | 2008 ,
803
The Impact of Language Code-Switching on Ad Claim Recall
The Impact of Language Code-Switching on Ad Claim Recall
Bishop, M.M, | Association for Consumer Research | 2008 ,
804
Should I Stay or Should I Go? Mood Congruity, Self-monitoring and Retail Context Preference
Should I Stay or Should I Go? Mood Congruity, Self-monitoring and Retail Context Preference
Puccinelli, N.M, | Association for Consumer Research | 2008 ,
805
Remembering Words and Brands after a Perception of Discrepancy
Remembering Words and Brands after a Perception of Discrepancy
Mantonakis, A, | Association for Consumer Research | 2008 ,
806
Brand Visualization: Effects of `Product Shape-Typeface Design' Congruence on Brand Perceptions and Price Expectations
Brand Visualization: Effects of `Product Shape-Typeface Design' Congruence on Brand Perceptions and Price Expectations
Van Rompay, T, | Association for Consumer Research | 2008 ,
807
The Effects of Centrality and Distinctiveness on the Usage of Co-promotions
The Effects of Centrality and Distinctiveness on the Usage of Co-promotions
Yilmaz, H, | Association for Consumer Research | 2008 ,
808
Do Sales Promotions Necessarily Erode Brand Equity? Maybe Not
Do Sales Promotions Necessarily Erode Brand Equity? Maybe Not
Joseph, J., | Association for Consumer Research | 2008 ,
809
The Global Brand's Meaning Melange: Seeking Home Abroad through Global Brands
The Global Brand's Meaning Melange: Seeking Home Abroad through Global Brands
Bengtsson, A, | Association for Consumer Research | 2008 ,
810
The Learning (and not) of Effort and Accuracy Tradeoffs
The Learning (and not) of Effort and Accuracy Tradeoffs
Larson, J.S., | Association for Consumer Research | 2008 ,
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