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71
Does Word-of-Mouth Change with the Passing of Time?
Does Word-of-Mouth Change with the Passing of Time?
Toder-Alon, A, | Association for Consumer Research | 2007 ,
72
Personality Characteristics of Market Mavens
Personality Characteristics of Market Mavens
Brancaleone, V, | Association for Consumer Research | 2007 ,
73
The Effect of Uniqueness on Word-Of-Mouth Agency: The Moderating Roles of Product Category and Availability
The Effect of Uniqueness on Word-Of-Mouth Agency: The Moderating Roles of Product Category and Availability
Cheema, A, | Association for Consumer Research | 2007 ,
74
A Structural Look At Consumer Innovativeness and Self-Congruence In New Product Purchases
A Structural Look At Consumer Innovativeness and Self-Congruence In New Product Purchases
Cowart, K. O, | Association for Consumer Research | 2007 ,
75
Scope Insensitivity in the Service of the Rational Self: The "Mere Token" Effect
Scope Insensitivity in the Service of the Rational Self: The "Mere Token" Effect
Urminsky, O, | Association for Consumer Research | 2007 ,
76
To Hold Me Is To Love Me: The Role of Touch in the Endowment Effect
To Hold Me Is To Love Me: The Role of Touch in the Endowment Effect
Shu, S, | Association for Consumer Research | 2007 ,
77
Who Chose the Forgone Alternative?: The Effects of Social Comparison on Regret
Who Chose the Forgone Alternative?: The Effects of Social Comparison on Regret
Page, K. L, | Association for Consumer Research | 2007 ,
78
Me, Myself, and My Choices. The Influence of Self-Awareness on Preference-Behavior Consistency
Me, Myself, and My Choices. The Influence of Self-Awareness on Preference-Behavior Consistency
Goukens, C, | Association for Consumer Research | 2007 ,
79
Corporate and Product Message Effects on a Product Portfolio
Corporate and Product Message Effects on a Product Portfolio
Sheinin, D. A, | Association for Consumer Research | 2007 ,
80
Which Fit Do Consumers Use in Composite Brand Extensions?
Which Fit Do Consumers Use in Composite Brand Extensions?
Pruppers, R, | Association for Consumer Research | 2007 ,
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