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71
Marketing Government-Administered Programs to At Risk Consumer Groups: the Case of Services We Can=T Give Away
Marketing Government-Administered Programs to At Risk Consumer Groups: the Case of Services We Can=T Give Away
Angela Hausman, | Association for Consumer Research | 2002 ,
72
Misrepresentation in the Consumer Context
Misrepresentation in the Consumer Context
Jaideep Sengupta, | Association for Consumer Research | 2002 ,
73
The Effect of Interpersonal Communication Style on Miscomprehension and Persuasion of Print Advertisements
The Effect of Interpersonal Communication Style on Miscomprehension and Persuasion of Print Advertisements
Eugene S. Kim, | Association for Consumer Research | 2002 ,
74
No One Wants to Look Cheap: an Examination of Embarrassment and Impression Management Concerns As Reasons For Not Using Coupons
No One Wants to Look Cheap: an Examination of Embarrassment and Impression Management Concerns As Reasons For Not Using Coupons
Laurence T.A. Ashworth, | Association for Consumer Research | 2002 ,
75
Communicating Quality Through Signals and Substantive Messages: the Effects of Supporting Information and Need For Cognition
Communicating Quality Through Signals and Substantive Messages: the Effects of Supporting Information and Need For Cognition
Subimal Chatterjee, | Association for Consumer Research | 2002 ,
76
Measuring Implicit Consumer Attitudes and Predicting Brand Choice
Measuring Implicit Consumer Attitudes and Predicting Brand Choice
Michaela Wanke, | Association for Consumer Research | 2002 ,
77
Upper-Lower Visual Field Effects on the Visual Memory For Incidentally Viewed Branded Images
Upper-Lower Visual Field Effects on the Visual Memory For Incidentally Viewed Branded Images
Jane E. Raymond, | Association for Consumer Research | 2002 ,
78
Sense of Humor and Advertising: a Funny Thing Happened on the Way to the Model
Sense of Humor and Advertising: a Funny Thing Happened on the Way to the Model
Carolyn Costley, | Association for Consumer Research | 2002 ,
79
Shocking Ads! Do They Work?
Shocking Ads! Do They Work?
Rajesh V. Manchanda, | Association for Consumer Research | 2002 ,
80
Warning! Proceed With Caution: a Meta-Analysis of the Effectiveness of Warning Labels
Warning! Proceed With Caution: a Meta-Analysis of the Effectiveness of Warning Labels
Jennifer J. Argo, | Association for Consumer Research | 2002 ,
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