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71
Materialism and Affective Forecasting Error: Implications for Subjective Well-Being
Materialism and Affective Forecasting Error: Implications for Subjective Well-Being
Hernandez M, | Association for Consumer Research | 2011 ,
72
When is Disfluency Desirable? The Effects of Metacognitive Effort on Product Evaluation and Forecasting Behavior
When is Disfluency Desirable? The Effects of Metacognitive Effort on Product Evaluation and Forecasting Behavior
Ince E.C, | Association for Consumer Research | 2011 ,
73
How Processing Modes Influence Consumers' Cognitive Representations of Product Perceptions Formed from Similarity Judgments
How Processing Modes Influence Consumers' Cognitive Representations of Product Perceptions Formed from Similarity Judgments
Hoffman, D., | Association for Consumer Research | 2003 ,
74
What to Acquire and What to Forfeit: The Effect of Decision Task and Product Type on Consumers' Choice between Promotion and Prevention Appeals
What to Acquire and What to Forfeit: The Effect of Decision Task and Product Type on Consumers' Choice between Promotion and Prevention Appeals
Chowdhury T, | Association for Consumer Research | 2011 ,
75
The Brand Extension Evaluation Process: Insights From the Continuum Model of Impression Formation
The Brand Extension Evaluation Process: Insights From the Continuum Model of Impression Formation
Ashwani Monga, | Association for Consumer Research | 2002 ,
76
Retail Redlining-An Initial Formulation
Retail Redlining-An Initial Formulation
D Rozario, D., | Association for Consumer Research | 2003 ,
77
Small Print Versus Large Print: Consumer Evaluations of Different Rebate Ad Formats
Small Print Versus Large Print: Consumer Evaluations of Different Rebate Ad Formats
Hyeong-Min Kim, | Association for Consumer Research | 2002 ,
78
Young Consumers and the Formation of Tastes and Distastes
Young Consumers and the Formation of Tastes and Distastes
Banister, E. N., | Association for Consumer Research | 2003 ,
79
Special Session Summary Personalization and Customization: Implications For Consumer Decision Making and Behavior
Special Session Summary Personalization and Customization: Implications For Consumer Decision Making and Behavior
John Godek, | Association for Consumer Research | 2002 ,
80
Product Form Bundling and Its Implications
Product Form Bundling and Its Implications
Koukova, N. T., | Association for Consumer Research | 2003 ,
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