71
Relationship Marketing Activities, Commitment, and Membership Behaviors in Professional Associations
Thomas W. Gruen, John O. Summers and Frank Acito,
| American Marketing Association |
2000
,
72
Arnt Buvik and George John,
| American Marketing Association |
2000
,
73
Ken Matsuno and John T. Mentzer,
| American Marketing Association |
2000
,
74
Nicole E. Coviello,
| American Marketing Association |
2002
,
75
Ken Matsuno,
| American Marketing Association |
2002
,
76
Christian Homburg,
| American Marketing Association |
2002
,
77
John T. Mentzer,
| American Marketing Association |
2001
,
1
Art
Verfeinern
Material
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- Selikoff, Irving J (20+)
- Johnson, Elizabeth (18+)
- Poggie, John J. (18+)
- Eatwell, John (17+)
- Williams, John Fischer (15+)
Verleger
- Prentice Hall (95+)
- McGraw-Hill (81+)
- American Economic Assn (65+)
- Cambridge University Press (59+)
- Oxford University Press (47+)
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