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71
Supply Chain Contagion
Supply Chain Contagion
Richard G. McFarland, | American Marketing Association | 2008 ,
72
Decision Making and Coping of Functionally Illiterate Consumers and Some Implications for Marketing Management
Decision Making and Coping of Functionally Illiterate Consumers and Some Implications for Marketing Management
Madhubalan Viswanathan, | American Marketing Association | 2005 ,
73
Conflicts in the Work-Family Interface: Links to Job Stress, Customer Service Employee Performance, and Customer Purchase Intent
Conflicts in the Work-Family Interface: Links to Job Stress, Customer Service Employee Performance, and Customer Purchase Intent
Richard G. Netemeyer, | American Marketing Association | 2005 ,
74
Promoting Relationship Learning
Promoting Relationship Learning
Fred Selnes, | American Marketing Association | 2003 ,
75
Managing Marketing Channel Opportunism : The Efficacy of Alternative Governance Mechanisms
Managing Marketing Channel Opportunism : The Efficacy of Alternative Governance Mechanisms
James R. Brown, | American Marketing Association | 2000 ,
76
Corridors of Influence in the Dissemination of Customer-Oriented Strategy to Customer Contact Service Employees
Corridors of Influence in the Dissemination of Customer-Oriented Strategy to Customer Contact Service Employees
Michael D. Hartline, | American Marketing Association | 2000 ,
77
Firms Reap What They Sow: The Effects of Shared Values and Perceived Organizational Justice on Customers' Evaluations of Complaint Handling
Firms Reap What They Sow: The Effects of Shared Values and Perceived Organizational Justice on Customers' Evaluations of Complaint Handling
James G. Maxham III, | American Marketing Association | 2003 ,
78
A Longitudinal Study of Complaining Customers' Evaluations of Multiple Service Failures and Recovery Efforts
A Longitudinal Study of Complaining Customers' Evaluations of Multiple Service Failures and Recovery Efforts
James G. Maxham III, | American Marketing Association | 2002 ,
79
An Investigation into the Antecedents of Organizational Participation in Business-to-Business Electronic Markets
An Investigation into the Antecedents of Organizational Participation in Business-to-Business Electronic Markets
Rajdeep Grewal, | American Marketing Association | 2001 ,
80
Building Brand Community
Building Brand Community
James H. McAlexander, | American Marketing Association | 2002 ,
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