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771
The Unhealthy = Tasty Intuition and its Effects on Taste Inferences, Enjoyment, and Choice of Food Products
The Unhealthy = Tasty Intuition and its Effects on Taste Inferences, Enjoyment, and Choice of Food Products
Raghunathan, R., | Association for Consumer Research | 2006 ,
772
When Do Consumers Prefer More Choice? Moderating Effects of Regulatory Focus
When Do Consumers Prefer More Choice? Moderating Effects of Regulatory Focus
Bodur, H.O, | Association for Consumer Research | 2008 ,
773
What's On Your Mind? Neuroscientific Approaches to Studying Consumer Choice
What's On Your Mind? Neuroscientific Approaches to Studying Consumer Choice
Hedgcock, W., | Association for Consumer Research | 2006 ,
774
The Role of Meta-Cognitive Experiences in Reason-based Choices for the Self vs. Others
The Role of Meta-Cognitive Experiences in Reason-based Choices for the Self vs. Others
Cho, H., | Association for Consumer Research | 2006 ,
775
Goal Abstraction Compatibility and Lexical Fit in Consumer Choice
Goal Abstraction Compatibility and Lexical Fit in Consumer Choice
Hamilton, R., | Association for Consumer Research | 2006 ,
776
If I Don't Understand It, It Must Be New: Processing Fluency and Perceived Product Innovativeness
If I Don't Understand It, It Must Be New: Processing Fluency and Perceived Product Innovativeness
Cho, H., | Association for Consumer Research | 2006 ,
777
The Effects of Line Extensions Up and Down in Quality on Initial Choice and Subsequent Switching Tendencies
The Effects of Line Extensions Up and Down in Quality on Initial Choice and Subsequent Switching Tendencies
Heath, T., | Association for Consumer Research | 2006 ,
778
Background Goals in the Foreground: The Overriding Effect of Nonconscious Goals on Consumer Choice
Background Goals in the Foreground: The Overriding Effect of Nonconscious Goals on Consumer Choice
Kim, H.J, | Association for Consumer Research | 2008 ,
779
Too Old to Choose? The Effects of Age and Age Related Constructs on Consumer Decision Making
Too Old to Choose? The Effects of Age and Age Related Constructs on Consumer Decision Making
Evanschitzky, H, | Association for Consumer Research | 2008 ,
780
Time Pressure and the Compromise and Attraction Effects in Choice
Time Pressure and the Compromise and Attraction Effects in Choice
Lin, C.-H, | Association for Consumer Research | 2008 ,
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