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761
Developing a New Measure of Materialism
Developing a New Measure of Materialism
Atay, E.G, | Association for Consumer Research | 2008 ,
762
Making Choices Depletes the Self's Resources and Impairs Subsequent Self-Regulation
Making Choices Depletes the Self's Resources and Impairs Subsequent Self-Regulation
Nelson, N.M, | Association for Consumer Research | 2008 ,
763
I Know a ``Guy'': The Consequences of Using Social Capital to Facilitate Consumption Experiences
I Know a ``Guy'': The Consequences of Using Social Capital to Facilitate Consumption Experiences
Johnson, B, | Association for Consumer Research | 2008 ,
764
Social Identity Threat and Consumer Preferences: The Role of Self-Protection
Social Identity Threat and Consumer Preferences: The Role of Self-Protection
White, K, | Association for Consumer Research | 2008 ,
765
Luxury Versus Humor: Contrasting the Use of Art in Advertising
Luxury Versus Humor: Contrasting the Use of Art in Advertising
Hagtvedt, H, | Association for Consumer Research | 2008 ,
766
The Role of Congruence Theory in Consumer Response to Business-to-Consumer Gift Giving
The Role of Congruence Theory in Consumer Response to Business-to-Consumer Gift Giving
Kulkarni, A, | Association for Consumer Research | 2008 ,
767
Friend and Foe? The paradoxical Dynamics of Intergroup Conflict in a Cooperative
Friend and Foe? The paradoxical Dynamics of Intergroup Conflict in a Cooperative
Loveland, K, | Association for Consumer Research | 2008 ,
768
Fantasizing About Winning: Motivational and Congnitive Determinants of Narrative Transportation
Fantasizing About Winning: Motivational and Congnitive Determinants of Narrative Transportation
McFerran, B, | Association for Consumer Research | 2008 ,
769
The ``Sticky Choice'' Bias in Sequential Decision-Making
The ``Sticky Choice'' Bias in Sequential Decision-Making
Brough, A, | Association for Consumer Research | 2008 ,
770
On the Compatibility of Orientation, Task and Preference: The Role of Brand Information
On the Compatibility of Orientation, Task and Preference: The Role of Brand Information
Ma, J, | Association for Consumer Research | 2008 ,
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