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The Role of Congruence Theory in Consumer Response to Business-to-Consumer Gift Giving
The Role of Congruence Theory in Consumer Response to Business-to-Consumer Gift Giving
상세정보
- 자료유형
- 기사
- ISSN
- 00989258
- 저자명
- Kulkarni, A
- 서명/저자
- The Role of Congruence Theory in Consumer Response to Business-to-Consumer Gift Giving / Kulkarni, A , Otnes, C. , Ruth, J. , White, T.
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2008.
- 형태사항
- pp. 901
- 주기사항
- included reference(참고문헌 수록)
- 기타저자
- Otnes, C.
- 기타저자
- Ruth, J.
- 기타저자
- White, T.
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60240846
MARC
008191104s2008 ai aa eng■022 ▼a00989258
■1001 ▼aKulkarni, A
■24510▼aThe Role of Congruence Theory in Consumer Response to Business-to-Consumer Gift Giving▼dKulkarni, A▼eOtnes, C.▼eRuth, J.▼eWhite, T.
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2008.
■300 ▼app. 901
■500 ▼aincluded reference(참고문헌 수록)
■7001 ▼aOtnes, C.
■7001 ▼aRuth, J.
■7001 ▼aWhite, T.
■773 ▼tAdvances in consumer research.▼gVol. 35 (2008.)▼d2008, 08
■856 ▼uhttp://www.acrwebsite.org/
■SIS ▼aS049752▼b60077576▼h8▼s2▼fP
