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761
Out of Sight, Out of Mind: On the Irrational Side of Egocentrism in Social Comparisons
Out of Sight, Out of Mind: On the Irrational Side of Egocentrism in Social Comparisons
Chan S, | Association for Consumer Research | 2011 ,
762
Green, Ethical, Sustainable Consumption
Green, Ethical, Sustainable Consumption
Gershoff A, | Association for Consumer Research | 2011 ,
763
Prospective Motivated Reasoning in Charitable Giving: Making Sense of Our Future Behavior and Protecting Our Future Self
Prospective Motivated Reasoning in Charitable Giving: Making Sense of Our Future Behavior and Protecting Our Future Self
Namkoong J.-E, | Association for Consumer Research | 2011 ,
764
Effect of Attribute Change on Preference Modification
Effect of Attribute Change on Preference Modification
Jami A.T, | Association for Consumer Research | 2011 ,
765
Consumer Chronic Affect and Persuasiveness of Nostalgia Advertising Appeals
Consumer Chronic Affect and Persuasiveness of Nostalgia Advertising Appeals
Zhao G, | Association for Consumer Research | 2011 ,
766
Mood Matching: The Importance of Fit between Moods Elicited by TV Programs and Commercials
Mood Matching: The Importance of Fit between Moods Elicited by TV Programs and Commercials
Lajos J, | Association for Consumer Research | 2011 ,
767
Willa Family Brand Image By Diluted By an Unfavorable Brand Extension? a Brand Trial-Based Approach
Willa Family Brand Image By Diluted By an Unfavorable Brand Extension? a Brand Trial-Based Approach
Joseph W. Chang, | Association for Consumer Research | 2002 ,
768
The Influence of Character Structure on Persuasion in Print Advertising
The Influence of Character Structure on Persuasion in Print Advertising
Chatterjee, A., | Association for Consumer Research | 2003 ,
769
Changing Health-Related Behaviors with Self-Prophecy: Review and New Evidence for the Effect of Self-Prediction on Normative Behavior
Changing Health-Related Behaviors with Self-Prophecy: Review and New Evidence for the Effect of Self-Prediction on Normative Behavior
Smith, R. J., | Association for Consumer Research | 2003 ,
770
When Electronic Recommendation Agents Backfire
When Electronic Recommendation Agents Backfire
Lajos J, | Association for Consumer Research | 2011 ,
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