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721
Strategic Marketing Planning for Radically New Products
Strategic Marketing Planning for Radically New Products
Lee G. Cooper, | American Marketing Association | 2000 ,
722
Sales through Sequential Distribution Channels : An Application to Movies and Videos
Sales through Sequential Distribution Channels : An Application to Movies and Videos
Donald R. Lehmann and Charles B. Weinberg, | American Marketing Association | 2000 ,
723
The Incumbent's Curse? Incumbency, Size, and Radical Product Innovation
The Incumbent's Curse? Incumbency, Size, and Radical Product Innovation
Rajesh K. Chandy and Gerard J. Tellis, | American Marketing Association | 2000 ,
724
A Benefit Congruency Framework of Sales Promotion Effectiveness
A Benefit Congruency Framework of Sales Promotion Effectiveness
Pierre Chandon, | American Marketing Association | 2000 ,
725
Buyer-Supplier Relationships and Customer Firm Costs
Buyer-Supplier Relationships and Customer Firm Costs
Joseph P. Cannon and Christian Homburg, | American Marketing Association | 2001 ,
726
Strategic Interdependence in Organizations : Deconglomeration and Marketing Strategy
Strategic Interdependence in Organizations : Deconglomeration and Marketing Strategy
P. Rajan Varadarajan, | American Marketing Association | 2001 ,
727
The Chain of Effects from Brand Trust and Brand Affect to Brand Performance : The Role of Brand Loyalty
The Chain of Effects from Brand Trust and Brand Affect to Brand Performance : The Role of Brand Loyalty
Arjun Chaudhuri and Morris B. Holbrook, | American Marketing Association | 2001 ,
728
Service Orientation of a Retailer's Business Strategy: Dimensions, Antecedents, and Performance Outcomes
Service Orientation of a Retailer's Business Strategy: Dimensions, Antecedents, and Performance Outcomes
Christian Homburg, | American Marketing Association | 2002 ,
729
The GMS: A Broad Conceptualization of Global Marketing Strategy and Its Effect on Firm Performance
The GMS: A Broad Conceptualization of Global Marketing Strategy and Its Effect on Firm Performance
Shaoming Zou, | American Marketing Association | 2002 ,
730
Market Orientation and Alternative Strategic Orientations: A Longitudinal Assessment of Performance Implications
Market Orientation and Alternative Strategic Orientations: A Longitudinal Assessment of Performance Implications
Charles H. Noble, | American Marketing Association | 2002 ,
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Architectural Record
McGraw-Hill Companies, Inc. [, ]
2
Atlantic Geology
Atlantic Geology [, ]
3
Aviation Week & Space Technology
McGraw-Hill Companies, Inc. [, ]
4
BMC Gastroenterology
BioMed Central [, ]
5
BMC Genetics
BioMed Central [, ]
6
BMC Genomics
BioMed Central [, ]
7
Design-Build
McGraw-Hill Companies, Inc. [, ]
8
Economic Geography
Clark University [, ]
9
Electrical World
McGraw-Hill Companies, Inc. [, ]
10
Electronic Green Journal
Electronic Green Journal [, ]
11
ENR: Engineering News-Record
McGraw-Hill Companies, Inc. [, ]
12
Forum (10566937)
CCG Inc. (Chase Communications Group) [, ]
13
JOGNN: Journal of Obstetric, Gynecologic & Neonatal Nursing
Sage Publications Inc. [, ]
14
Joint Anti-Fascist Refugee Committee v. McGrath, Attorney General, et al.
Great Neck Publishing [, ]
15
Journal of Metamorphic Geology
Blackwell Publishing Limited [, ]
16
Labour, Capital & Society
McGill University / Centre for Developing Area Studies [, ]
17
LC-GC Europe
Advanstar Communications Inc. [, ]
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LC-GC North America
Advanstar Communications Inc. [, ]
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Ophthalmic Genetics
Swets & Zeitlinger, BV [, ]
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Organic Gardening
Rodale Inc. [, ]