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701
The Antecedents of Image Transfer-An Empirical Study of Event Sponsorship
The Antecedents of Image Transfer-An Empirical Study of Event Sponsorship
Zhang, L, | Association for Consumer Research | 2008 ,
702
Formation of Consideration Set and Consumer Decision-Making Process under Brand Extension Signal
Formation of Consideration Set and Consumer Decision-Making Process under Brand Extension Signal
Zhang, Y, | Association for Consumer Research | 2008 ,
703
The Effect of Regulatory Focus on the Anchoring Bias
The Effect of Regulatory Focus on the Anchoring Bias
Zhao, S, | Association for Consumer Research | 2008 ,
704
The Moderate Effect of Customer's Brand Awareness on Attitude Change of a Well-Known Brand
The Moderate Effect of Customer's Brand Awareness on Attitude Change of a Well-Known Brand
Huang, J, | Association for Consumer Research | 2008 ,
705
On the Compatibility of Orientation, Task and Preference: The Role of Brand Information
On the Compatibility of Orientation, Task and Preference: The Role of Brand Information
Ma, J, | Association for Consumer Research | 2008 ,
706
Sneaky Small Sins Flying Under the Radar: Package Sizes and Consumption Self-Regulation
Sneaky Small Sins Flying Under the Radar: Package Sizes and Consumption Self-Regulation
do Vale, R.C, | Association for Consumer Research | 2008 ,
707
How Self-View and Type of Processing Affect Context Effects Produced by Viewing Products on Various Display Table Surfaces
How Self-View and Type of Processing Affect Context Effects Produced by Viewing Products on Various Display Table Surfaces
Zhu, R, | Association for Consumer Research | 2008 ,
708
Effects of Two Dimensions of Psychological Distance on Consumer Judgments
Effects of Two Dimensions of Psychological Distance on Consumer Judgments
Kim, K, | Association for Consumer Research | 2008 ,
709
The Impact of Size of Self-Generated Consideration Set on Post-Choice Regret
The Impact of Size of Self-Generated Consideration Set on Post-Choice Regret
Su, S, | Association for Consumer Research | 2008 ,
710
The Value of Human Warmth: Social Presence Cues and Computer-Mediated Communications
The Value of Human Warmth: Social Presence Cues and Computer-Mediated Communications
Song, J.H, | Association for Consumer Research | 2008 ,
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